This week I shared some case studies from previous Profitable Programmes students with my current cohort. Not something I'd usually put in your inbox — I'll leave the business coaching to the actual experts — but I know many of you have dreams of taking your clinic online so I wanted you to hear what's possible when you are willing to take the first step.
Because what made me proud wasn't the numbers. It was that they tried something completely new, put themselves out there, and took an imperfect step forward. In my experience, that is always the hardest part.
Both of these students have big plans to bring their skin clinics to a wider online audience. And I knew that was a feeling shared by many in my current cohort too. Because when you can visualise exactly what you want to build, the full programme, the signature offer, the thing that really captures everything you know, the gap between where you are and where you want to be can feel too wide to cross in one go. Big plans, as wonderful as they are, can keep you stuck.
Profitable Programmes isn't about shrinking ambitions.
It's about finding a first step you can actually take. And then taking it.
One student launched her first programme in January. Fourteen days, a small group of clients, a clear transformation at the centre of it. Nine people joined. Two took the VIP option. Total revenue: ÂŁ953, which is more than her full investment in SBS.
Another launched the same month. Three sessions, existing clients, and one clear goal: recurring monthly revenue. By the final call her group were all asking what comes next. That was exactly what she'd hoped for. The programme was never the destination — it was the stepping stone into her first membership. She nailed it.
The question I hear most about SBS is: what will it actually give me?
I get the confusion. Normally an investment equals a new treatment or skin gadget. SBS isn't about gaining another skill you can add to your treatment menu and charge for. It's about honing your craft. Deepening your understanding of what's really driving what you see in clinic, and building the confidence to act on it. When the way you think about skin changes, the way you work changes. And when the way you work changes, your impact grows, without more hours, more treatments, more hands-on time.
Profitable Programmes is the next step for those who are ready to take that thinking beyond the treatment room. A practical, step by step guide to packaging what you know into a programme and bringing it to a wider audience.
These two students are proof of what happens when you stop waiting for the perfect moment and just start. I am so proud of them both.
If you're at the point where you know your clients need more than you can fit into a one hour treatment, and you're ready to do something about that, just hit reply. I'm happy to walk you through how SBS and Profitable Programmes work together.
Chloe x
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